Nashville Ballet currently has openings for these positions:
Director of Sales and Marketing
Reports To: Executive Director
Area of Responsibility: Sales and Marketing
Wage Classification: Salary, Exempt
Position Summary: The Director of Sales and Marketing is responsible for planning and executing all company sales, marketing and public relations activities, ranging from advertising, website, promotion, audience development, social media and printed collateral, including the creation and management of internal budget and staff as they relate to the Sales and Marketing Department. The Director must regularly exhibit creativity combined with efficiency and strong communication skills in a collaborative team environment.
Essential Functions and Responsibilities:
MANAGEMENT
• Demonstrate strong leadership skills with the ability to lead in a dynamic, growing organization. Must have the ability to put the organization’s needs first.
• Be a strong team player. Ability to effectively collaborate with internal and external customers.
• Set and guide strategy to assure revenue goals are achieved (ticket sales, school tuition, community engagement sales)
• Create and implement sales and marketing plans for all lines of business; communicate plans to management and staff via written documents with implementation information (including timelines, budget and assignment of responsibilities)
• Initiate strong working relationships with internal customers to understand their product/message, revenue goals and timelines
• Develop and manage the Sales and Marketing expense budget to assure maximum effectiveness and impact while staying within the constraints set by the board and executive management
• Analyze sales information and present incremental sales goals and strategies in relation to previous sales history
• Provide management information to share at the board level which explains revenue results and upcoming strategies
• Responsible for managing the Marketing Committee and/or Task Forces of the Board of Directors for all aspects of marketing, and for preparing and advancing all related board requests and reports. Prepares appropriate agendas, coordinates the meetings, summarizes the outcomes, and directs the implementation of approved strategies and initiatives.
• Responsible for oversight of database additions, corrections, upkeep, and management of subscriber and ticket buyer information.
• Responsible for oversight and management of the Nashville Ballet shop and merchandise inventory.
COMMUNICATIONS
• Reviews and edits all marketing collateral, including press releases and social media postings. Rewrites or modifies copy to clarify meaning and to conform to company style guidelines and editorial policy.
• Set the strategic communication direction in alignment with overall company initiatives to generate sales volume, donations, grow volunteers, increase partnership opportunities and increase overall awareness of Nashville Ballet by utilizing a wide variety of marketing and communications channels
• Manage, oversee and develop strategies to enhance company’s public image by identifying key messages and communicating them to media, potential alliance partners and investors. Oversee production of internal and external materials such as brochures, press releases, web copy, newsletters and executive presentations.
• Plan, direct, and implement company’s marketing communications activities. Responsible for communicating consistent messages across print and electronic media. Ensure that key, strategic messages are communicated effectively to target audiences.
• Conceive and execute Email Marketing programs to increase customer acquisition, retention, and conversion rates. Develop communication plans; segmentation strategies; and online offers. Evaluate effectiveness of email communications. Works with design and copywriting teams on creative treatments.
• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products. Leads the development of company-wide social media management standards, policies and rules of engagement for social media. Define key performance indicators and implements enterprise level measurement, analytics, and reporting methods to gauge success.
• Edit, proofread, fact-check, and coordinate production of a variety of corporate and marketing communication materials. Ensure that communications are accurate, clear, and complete; correct in terms of spelling, grammar, punctuation, and editorial style; and that they maintain a consistent tone and voice.
• Assure effective and timely communications to constituents to increase their awareness of all company activities and ways they can engage with Nashville Ballet
ADVERTISING
• Oversee production and placement of all print and electronic media advertisements as well as press releases, website updates and other electronic communications
• Purchase and place advertising including but not limited to print, radio, TV, and online advertising. Negotiate rates with media outlets and recommend sponsorship opportunities. Conduct post-buy media analysis and track and report on results.
• Play a key role in the successful planning and implementation of multi-channel marketing strategies. Create innovative ideas that tie web, mobile, email, search, social and traditional advertising together to provide solutions based on consumer insight and data.
• Manage the graphic design function to achieve the best result in the most cost-effective manner
• Lead the concept, design, and direction of all promotional and brand identity pieces
MARKETING
• Conceive and execute marketing strategies and programs to increase the profitability of new and existing products and services. Responsible for pricing policies; product and market development; and gathering, analyzing, and utilizing market research.
• Manage database systems designed to analyze and increase customer value. Generate marketing lists; segmentation, contact, and testing plans; and campaign reports. Analyze customer preferences, trends, profiles, and purchase histories. Identify factors that influence and are predictive of customer behavior.
• Oversee the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling. Design campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral. Develop return-on-investment goals, testing plans, and segmentation strategies.
• Develop and implement the brand strategy of a product or service. Position products and services in the marketplace. Plan and execute brand marketing and advertising programs to raise brand awareness and value. Set the direction of brands through awareness of market research and consumer trends.
• Oversee the writing, editing, updating, and placement of content on website. Ensure that website content meets the requirements of business units and fulfills the needs of website users. Collaborate with Web Designers and Web Programmers / Developers on website design and capabilities.
GENERAL RESPONSIBILITIES
• Takes a leadership role in assuring overall company awareness of and focus on sales goals and the critical nature of their achievement
• Demonstrate leadership skills by efficiently and effectively running all sales and marketing meetings as well as participating fully in other company/management meetings
• Produce a high volume of high quality work within given time constraints
• Demonstrate excellent written and verbal communication skills
• Recruit, train, manage and coach employees in the Sales and Marketing department with a focus on maximizing their effectiveness, productivity, engagement and job satisfaction
• Ability to effectively write and produce communication and informational pieces, both print and digital with attention to verbal, visual and, as applicable, audio content
• Oversees management of agency photo database, CD and DVD data, newspaper, and other PR related items to assure an accurate historical archive.
• Assure that local newspapers and Google alerts are reviewed daily for articles including Nashville Ballet, dance and any articles related to sponsors, donors, volunteers, etc. and distribute as warranted.
• Regularly exhibit a willingness and enthusiasm for assisting with projects, special events, and planning within the management team
• Make time for special assignments and requests which benefit Nashville Ballet objectives even when such projects require additional effort beyond standard working hours
• Excel in managing multiple projects with strong detail, problem solving and follow-through capabilities
• Serves as a key player in the development of new company ventures, acting as a resource and sounding board to other directors and management
Physical Demands: The physical demands described here are a non-exhaustive list of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to handle, feel, talk and hear. The employee is frequently required to stand, walk, and reach with hands and arms above the shoulder. The employee is frequently required to sit and occasionally stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Work Environment: The work environment characteristics described here are representative to those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the noise level in the work environment is usually low to moderate.
Work Requirements and Qualifications:
• Bachelors Degree in Sales, Marketing or Business preferred with a minimum of five years related experience with progressive managerial responsibilities
• Must have excellent interpersonal skills and a demonstrated record of working successfully in a team
• Demonstrated ability to meet financial goals
• Demonstrated ability to think strategically and creatively
• Demonstrated ability to persuade others
• Ability to multi-task, meet deadlines and work with minimal supervision
• Strong writing, oral and presentation communication skills
• Intermediate to advanced Microsoft Office Suite computer skills
• Experience with constituent relationship management system
• Attention to detail and strong project management skills
• Professional attitude and appearance
Disclaimer Statement:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate description of the current job, or to require that other, or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).
To Apply:
To be considered for the position, please email the items below in one PDF-formatted file with your name as the filename to careers@nashvilleballet.com. Include “Director of Sales and Marketing” as the email’s subject line.
1. A substantive cover letter including the following information: where you found the position listed, your interest in the position and the organization, the date you are available to start, and contact information for three professional references.
2. A resume no longer than 2 pages outlining your educational and professional experience.
3. The following two writing samples demonstrating your breadth and flexibility as a strategist:
a) School of Nashville Ballet is expanding its community dance classes to include specific programs geared toward senior citizens. Draft a communications plan and timeline including targeted audiences to distribute this exciting news.
b) Nashville Ballet’s season of professional performances is expanding next season to include an additional contemporary ballet with a revenue budget goal of $100,000 in group and single ticket sales. Draft an advertising spend budget and allocation to reflect the appropriate effort towards this financial investment.
Incomplete submissions will not be considered nor will submissions sent via postal mail or fax.
Costume SHop First Hand
Reports To: Costume Shop Manager
Area of Responsibility: Artistic
Wage Classification: Non-exempt
Position Summary: The First Hand’s main focus is to assist the Costume Shop Manager in the, creation and execution of all costumes for all Company, NB2 and School of Nashville Ballet productions including, but not limited to, financial management, management of cutters and stitchers, logistical coordination, and serving as liaison to the artistic staff and dancers. The First Hand is expected to be able to function autonomously and effectively manage the day-to-day operations of the Costume Shop in the absence of the Costume Shop Manager.
Essential Functions and Responsibilities:
· It is understood that the goal of the First Hand shall be to help create and maintain the “vision” of the Artistic Director, choreographer and designers while providing a safe working environment for the dancers and crew.
· Assist the Costume Shop Manager in the preparation and maintenance of all paperwork with regards to the costume shop: inventories, costume plots, accessory lists, etc.; or assisting guest designers as needed with paperwork for archival purposes.
· Assist in the management of the run crew for all performances, and make repairs and alterations during rehearsals and performances as necessary.
· Work with the Costume Shop Manager in supervising staff and creating work assignments for costume shop personnel, backstage dressers and costume.
· Maintain the Costume Shop and Costume Storage in a clean, safe and organized state, which includes incidental equipment maintenance.
· Assist in the management of all incoming and outgoing rentals of costumes.
· Ordering of supplies, materials and notions in a timely manner to keep the costume shop operating efficiently.
General Responsibilities:
· Assisting dancers with costume needs
· Maintenance of costume shop equipment
· Assisting with advancing, set-up and strike, and overseeing the execution and needs of Lecture/Demonstrations and other special appearances by the Company as assigned by the Production Stage Manager or Director of Artistic Operations.
Company Philosophy: All employees are expected to promote and advocate for Nashville Ballet and its mission both inside and outside the organization. Likewise, they are expected to support the following Enduring Values.
- We believe in the transforming power of art.
- We inspire appreciate for the art of ballet.
- We strive for excellent with integrity in all we do.
- We respect one another and the art form.
Physical Demands: The physical demands described here are a non-exhaustive list of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to handle, feel, talk and hear. The employee is frequently required to stand, walk, and reach with hands and arms above the shoulder. The employee is frequently required to sit and occasionally stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds with assistance.
Work Environment: The work environment characteristics described here are representative to those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the noise level in the work environment is usually low to moderate.
Work Requirements and Qualifications
1. Education: BA in theater or similar arts education or considered to be an expert in this field.
2. Knowledge, Skills, and Abilities: Working knowledge of the costume construction, fitting and alterations. Skilled stitching ability. Skilled patterning ability. Able to work efficiently and effectively with others. Able to direct costume shop personnel, backstage dressers and costume assistants and communicate effectively the requirements of each production. Basic working knowledge or various sewing machine, sergers and other tools of the trade. Basic dyeing.
3. Experience: minimum of 3 years in a theatrical field
4. Equipment: Knowledge of various sewing machine and tools used in a costume shop and the safe use of each. Basic knowledge of general office equipment.
Disclaimer Statement:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate description of the current job, or to require that other, or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).
School Associate
Reports To: School Registrar
Area of Responsibility: School of Nashville Ballet/Administration
Wage Classification: Part-time, Hourly, Non-exempt
Position Summary:
The School of Nashville Ballet seeks an enthusiastic customer service-oriented professional who enjoys engaging with parents and students in a fast-paced team environment. The School Associate will report to the School Manager, with day to day school operations supervised by the School Registrar to ensure accurate and timely entry of information into MindBodyOnline, the school’s primary software. This position requires a high level of customer service, including extensive written and verbal communication with prospective and current students and their parents, along with the ability to manage multiple projects and maintain a positive solutions-oriented attitude. Additionally, this position will assist the Director of Artistic Operations in coordinating the Youth Cast of specified Nashville Ballet productions.
Essential Functions and Competencies:
- Answer phones and handle a large volume of questions about School of Nashville Ballet and Nashville Ballet, and forwarding inquiries as necessary
- reet and direct parents and students upon entry
- se point-of-sale software under the direction of School Registrar
- Under the direction of the School Manager and Registrar, maintain database records and contact logs for all programs with no less than 95% accuracy
- Manage School of Nashville Ballet email account, and respond to all inquiries as quickly as possible (same day response preferred, response within 24 hours required), forwarding messages as needed
- Convey information to appropriate school staff as quickly as possible
- Maintain and monitor accurate, neat, and efficient electronic and manual filing systems
- Prepare class rosters in advance for instructors and maintain the accuracy of each class roster throughout the semester
- Cross-check student attendance with MindBodyOnline software and faculty rosters
- Follow opening and closing building procedures at the start and finish of each shift as necessary
- Communicate with Youth Cast parents on behalf of the Director of Artistic Operations, and relay artistic information regarding scheduling, costuming, and other activities as needed
- Other responsibilities as assigned
General Responsibilities:
- Support School Manager and Registrar in school projects as assigned
- Maintain a high quality of verbal and written communication with current and prospective students and parents
- Work autonomously and as a member of a group to achieve strategic goals
- Coordinate with other departments to identify communication needs and provide assistance
- Maintain a positive outlook and a proactive, solutions-oriented attitude
- Demonstrated ability to multi-task
Work Schedule (hours as outlined below to be divided between multiple Associates):
- Monday: 4pm-9pm
- Tuesday - Thursday: 3pm-9pm
- Friday: 4pm-8pm
- Saturday: 8am-4pm
Physical Demands: The physical demands described here are a non-exhaustive list of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to handle, feel, talk and hear. The employee is frequently required to stand, walk, and reach with hands and arms above the shoulder. The employee is frequently required to sit and occasionally stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds.
Work Environment: The work environment characteristics described here are representative to those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the noise level in the work environment is usually low to moderate.
Work Requirements and Qualifications
Education: Bachelor’s degree (preferred but not required) or equivalent experience
Knowledge, Skills, and Abilities:
- Excellent written and verbal communication and interpersonal skills
- Ability to make decisions and solve problems
- Word processing/spreadsheet/database skills. MindBodyOnline experience preferred
- Ability to manage multiple tasks simultaneously
Experience:
- 2 to 3 years of customer service and administrative experience
- Work with children and families preferred
- Sales and data management experience preferred
- Knowledge of the arts and dance preferred
- Experience with financial accounting a plus
Equipment: standard office equipment, including computer software, phone, copier, etc.
To Apply:
To be considered for the position, please email the items below in one PDF-formatted file with your name as the filename, i.e. JohnSmith.pdf, to school@nashvilleballet.com. Include “School Associate” as the email’s subject line.
1. A substantive cover letter including the following information: where you found the position listed, your interest in the position and the organization, the date you are available to start, and contact information for three references (ideally professional references).
2. A résumé no longer than 2 pages outlining your educational and professional experience.
Incomplete submissions will not be considered nor will submissions sent via postal mail or fax. No calls please. Thank you!
Prospective applicants are strongly encouraged to review our website at www.nashvilleballet.com prior to submitting materials for consideration.
Disclaimer Statement:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate description of the current job, it may require that other, or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).
Internships at Nashville Ballet
Are you a student excited about exploring a career in the arts? Do you have an interest in ballet, dance, and classical music? Nashville Ballet’s internship program will provide a comprehensive look at the inner workings of the largest ballet company in Tennessee!
We offer internships in the following areas:
- Arts Administration
- Development & Special Events (download more details and project examples)
- Community Engagement
- Marketing & Public Relations
As an intern at Nashville Ballet, you will be integrated into the department you choose, gain valuable experience, and learn across department lines. Our staff strives to provide an experience that complements your educational experience and challenges you professionally and personally. If you have a team-oriented mindset and the initiative to take a project and run with it, we would like to hear from you!
All internships are unpaid positions, though staff will work individually with students to meet and document requirements for academic credit. Internship positions may be available throughout spring semester, fall semester, or summer. Housing is not included in the internship.
To be considered for the position, please email the items detailed below with your name as the file name to careers@nashvilleballet.com. Include “Internship Opportunity” as the email’s subject line.
- Cover letter indicating your preferred area of interest, your interest and/or background for working in the arts and the term for which you are applying (summer, fall, spring)
- One-page résumé including present and permanent addresses, education, and work experience
Incomplete submissions will not be considered, nor will submissions sent via postal mail or fax. No phone calls, please. You may be asked to submit additional information such as references, recommendation letters or writing samples, depending on your area of interest.